FD x UGG — Reimagined Project

We are proud to announce the winner of the creative challenge UGG Reimagined x FD – GEJA ŠUŠTERŠIČ, a 3rd-year Fashion and Textiles student, whose reinterpretation of the iconic UGG shoe impressed both the expert jury and the audience in the public voting.

Her transformed UGG is not just a fashion piece, but an authentic narrative of contemporary fashion expression, where comfort meets daring design and individual style. Through refined personalization and strong visual presence, she successfully elevated the UGG into the realm of high fashion – staying true to the spirit of the project.

A special thanks goes to Logos trend d.o.o., the official importer and distributor of UGG, for supporting the project and awarding the prize for the best redesign.

About the Project

The UGG Reimagined project was developed under the mentorship of Tea Hegeduš within the course Styling and Fashion Merchandising Studio and continued in the course Fashion Photography led by Primož Korošec.
Students of the 3rd year Fashion and Textiles programme transformed the iconic UGG shoe into entirely new fashion identities – ranging from streetwear aesthetics and eveningwear to high-fashion editorial pieces.

By experimenting, styling, visual storytelling and implementing sustainable design approaches, they proved that fashion is a narrative, a concept and a vision – not just a garment.

The project was also featured in Gloss magazine, which contributed to wider recognition of the students’ work and highlighted the importance of collaboration between education and the fashion industry.

Sincere congratulations!