1st Conference on design and communication ADI-FVG (ADI Industrial Design Association – delegation of Friuli Venezia Giulia)

News / 1st Conference on design and communication ADI-FVG (ADI Industrial Design Association – delegation of Friuli Venezia Giulia)

1st Conference on design and communication ADI-FVG (ADI Industrial Design Association – delegation of Friuli Venezia Giulia)

Conference Title:

“Design è future. Communication and product design as a resource for the future in Friuli Venezia Giulia”

Teatro Nuovo Giovanni da Udine, Udine
February 24, 2017

ADI Industrial Design Association – delegation of Friuli Venezia Giulia

ADI is the association representing Italian Design institutionally since its foundation in 1956. As a protagonist and an interpreter of a new culture of design and of product, in over fifty
years of activities and initiatives, ADI has helped to place the design Italian and Made in Italy on the cutting edge of contemporary taste, acquiring a recognized international
leadership.The Association brings together key players in the system of design (designers, contractors,distributors, institutions, journalists, historians, critics). The FVG delegation operates in the region since 2003 with the aim of enhancing the identity of our region through the culture of design.

Purpose of the Conference:
The design, mostly identified with industrial products is closely connected with another sphere of creative design, that of communication, often determining its success or failure.
The conference aims to bring out the salient points of this report by providing businesses, professionals and students of industry with insights, considerations and experiences rooted in
the realities of the daily work.

Target Audience:
Companies, entrepreneurs, young design and communication professionals, university students and regional schools students with design profiles.

Conference Structure:
The conference will include two sessions.

Education and new models of collaboration between organizations, companies and universities, which are the necessary expertise.

Moderator: Claudio Gambardella (Professor of Industrial Design – Department of Architecture and Industrial Design Luigi Banvitelli – II University of Naples)

Luciano Galimberti, President of the ADI National
Matteo Tonon, President Confindustria Udine
Carlo Piemonte, Dir. Cluster Furniture for House System
Fausto Deganutti, Dir. Academy of Fine Arts G.B. Tiepolo Udine (ABAUD)
Marco Pietrosante, Head of External Relations ISIA,
Petra Bole, Head of Product and Textile Department, Faculty of Design, associated member of University of Primorska, Slovenia
Pasquale Volpe, Creator of Design in Town
Albino Celato, Philip Pisan and the company De Castelli: Case history, from an
internship in the company to ADI Index nomination
Q&A session with students from the major colleges and universities of the Friuli
Venezia Giulia region.

Session 2 :
Communicate to grow the project culture: New languages, Community, Contrasting strategies.

Moderator: Simona Finessi, editorial director of the magazine Platform – Member of the
ADI National Council

Peter Hefti, Marketing Manager / Museum Manager Molteni & C. Italian Distributor for Vitra Design
Stefano Micelli, professor and essayist (Compasso D’Oro 2014 for the book, Artisanal Future)
Francesco Messina, Graphic Designer
Marco Zito, Industrial Designer
Giuseppe Marinelli, Artistic Director of Design Week Pordenone
Paola Miglio, Digital Marketing and Strategis

Followed by
Awards Ceremony of the FVG companies selected for ADI Index 2016 in the presence of
President of the ADI National, Luciano Galimberti.

Selected companies:
– Fantoni
– Horm & Orizzonti
– Illycaffé
– Italesse
– Molino Moras
– Prismafood
– Tàfaruci Design


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